Did you know that 80% of your website visitors find you via search engines such as Google? Optimizing your website or webshop for search engines is therefore the best way to generate more traffic quickly.
What is search engine optimization?
Search engine optimization is in English “Search Engine Optimization” and abbreviated “SEO”. It includes optimizing a website to make it rank higher in Google’s organic search results.
After search engine optimization, advertising with Google AdWords is the biggest traffic source to a website or webshop. Together they provide on average 80 percent of the traffic on the website.
search engine marketing serp
Search engine optimization or search engine advertising?
Search engine Marketing is the term for search engine optimization AND search engine advertising. We like to explain the difference between search engine optimization and search engine advertising:
What is Search Engine Optimization
Search engine optimization (SEO)
With this you try to get higher in Google through adjustments to your website or webshop. This could be improving or adding text, improving the website structure, link building and technical improvements. Search engine optimization is also known as Search Engine Optimization or SEO. If you want to know how the SEO status of your website is now, you can use the Free Stramark SEO check
Search engine Advertising with Google Adwords
You advertise with your website or webshop and appear in the paid search results. You pay per click.
Watch your competitor!
The number of companies that are consciously engaged in optimizing their website and webshop is still increasing strongly. Not only the number of websites, but also the level of search engine optimization increases. Websites and webshops that do not invest in SEO will eventually drop or even disappear from the search results. Research has shown that the visibility of a website decreases drastically if it is not on the first page in Google. Companies with a high position are seen by visitors as ‘top brands’ who subconsciously associate them with quality and professionalism. Search engine optimization is therefore becoming increasingly important. The location is also important. So whether your company is located in Amsterdam, Rotterdam, Utrecht, Alkmaar, Leiden, Den haag or Haarlem offers opportunities to serve the local market. Customers like to buy locally, so google takes that into account!
SEO and sustainable growth, what are the advantages?
Good SEO leads to a structural improvement of the findability of your website and webshop in search engines such as Google, Bing and Yahoo. There are quite a few additional benefits:
- A high spot makes you appear more often in the search results with relevant searches
- A higher position provides more clicks to your site
- More unpaid website and web shop visitors
- Less website visit to your competitor’s website
- Your website or webshop is seen as reliable
- Website structure becomes clearer for search engines and visitors by SEO
- Adding texts yourself has a big impact on your online findability
- Been working on SEO? SEO is changing …
Much information is available about search engine optimization. A Google search on “SEO” or “search engine optimization” results in more than 1 million search results. Based on this enormous amount of information and SEO tips, it appears that:
Constantly change the rules for search engine optimization
- ‘FAULT’ search engine optimization is punished.
- Google regularly changes the algorithm that determines the position of your website
- SEO is not only important for website builders
- Every change to the website or webshop has an impact on the search engine results
- Local search engine optimization is more important than ever.
- What is good website search engine optimization?
We know all about that at Stramark. We do more than perform a trick. We believe that search engine optimization of a website or webshop should be part of a clearly formulated online marketing strategy and unique for every customer. SEO is not only the implementation of technical improvements, but a combination of thorough analysis, drafting clear conversion objectives and good SEO copywriting. SEO is also an ongoing process. Almost all customers have a tailor-made SEO plan.